Merging luxury and digital fashion once again, the iconic fashion powerhouse Louis Vuitton (LV) has revealed an exclusive offering for its existing nft owners: a limited-edition physical and virtual mini trunk designed by the brand’s iconic artistic director, Nicolas Ghesquière.
Only 200 privileged owners of a “treasure chest”nft will be able to adorn this elegant fashion item called “Via Tile Trunk”, as long as they shell out €6,000 on the official LV website to own one.
Louis Vuitton VIA. From the iconic Champs-Elysées and beyond the clouds, the VIA journey continues with the VIA Tile Trunk from @TWNGhesquierenow visible on https://t.co/OVcnyjf7T1#Louis Vuitton #LouisVuittonVIA pic.twitter.com/drcJpPGwU9
-Louis Vuitton (@LouisVuitton) November 27, 2023
The finer details of the LV Via Tile trunk
Both the digital and tangible versions of the Via Tile Trunk are made in white and gold tones, with LV’s famous checkerboard pattern, known as “Damier.”
However, LV describes the digital version of the trunk as: “An ode to the historic Damier motif, this graphic creation is materialized, pixel by pixel, in a play of Louis Vuitton’s digital craftsmanship: the savoir-faire of infinite possibilities.”
Infusing exclusivity and gamification, the main ad for this coveted fashion item spoke of a “quest” on the Champs Elysees in Paris, where it was first showcased during the LV Spring/Summer runway show. However, the chest will not be available for real-world pickup until March 2024.
Marking the first time Ghesquière has played a key role in one of LV’s signature Web3 projects, the luxury fashion giant continues to push the boundaries in the virtual realm, building on the triumph of its previous nft efforts with another nft backbone initiative. by Louis Vuitton.
Additionally, as the fashion titan continues to integrate innovative technology with designer clothing, it offers more exclusive products and experiences to its high-end clientele, benefiting both designer and consumers.
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*All financial/investment opinions expressed by nft Plazas come from the personal research and experience of our site moderators and are intended to be educational material only. People should thoroughly research any product before making any type of investment.
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