Ethernity launches first entertainment-focused layer 2 chain on Optimism superchain

(PRESS RELEASE – Los Angeles, United States, July 31, 2024)

Ethernity, a pioneer in blockchain-based entertainment technology, announces the launch of its testnet for Ethernity Chain, a Layer 2 solution designed specifically for Fortune 500 entertainment brands. This launch positions Ethernity Chain as the entertainment layer within the Optimism Superchain ecosystem, joining industry leaders such as Coinbase’s ‘Base’, Worldcoin, Zora, and Camp Network. The Superchain is a network of chains that share a common technology stack, Optimism’s OP Stack, and contribute protocol fees to the Optimism Collective.

Ethernity Chain is uniquely designed to address the challenges facing the global entertainment industry by embracing blockchain technology, packed with consumer-first infrastructure that leverages all the benefits of web3, removing the complexities. Enhanced by ai-powered Digital Rights Management (DRM), Ethernity Chain ensures strong IP protection, crucial to safeguarding users’ on-chain assets. Ethernity launches its testnet on the Optimism Superchain, a unified network of chains with shared liquidity, security, communication, and governance leveraging a vibrant ecosystem that features 20+ chains, 800+ applications, and $16B in TVL, leveraging the Optimism OP Stack, deployed and hosted by Gelato RaaS.

“By joining Superchain, Ethernity becomes part of a community of developers dedicated to scaling ethereum and contributing to the ecosystem,” said Urv Goel, Vice President and Head of Global Business Development at Optimism Unlimited. “We look forward to supporting Ethernity as they continue to innovate at the intersection of Web3 and entertainment.”

Ethernity’s Layer 2 testnet is now live, allowing developers to explore, build, and test their applications ahead of the mainnet launch. Ethernity is actively onboarding products to its ecosystem, and several entertainment applications such as gaming, nfts, RWA collectibles, and interactive media projects have already partnered with Ethernity, with their launches set to be announced in the coming weeks.

“Joining the Superchain ecosystem with the launch of Ethernity Chain marks an important milestone for us,” said Marcelo Pham, co-founder and chief engineer at Ethernity. “Our goal is to bridge the gap between traditional entertainment and blockchain technology, providing a platform where leading brands can thrive and innovate.”

Ethernity Chain is supported by a network of partners committed to delivering top-tier tools and infrastructure for developers. Ethernity Layer 2 is deployed and managed on the Gelato RaaS platform. In addition to the on-chain infrastructure, Gelato is primed to service the new Layer 2 with its suite of Web3 cloud services that enable a gas-free user experience, connect Ethernity applications to any Web2 API, and provide verified on-chain randomness for fair on-chain giveaways and dynamic nft creation. More third-party infrastructure integrations will be announced soon covering everything from social logins for easy access, credit card payments, bridges, indexers, and more, with the goal of launching on mainnet with use-case-specific developer tools, enabling entertainment brands to onboard the next wave of mainstream users.

“The entertainment industry is ripe for disruption by blockchain technology, and Gelato RaaS is proud to support Ethernity’s vision,” said Luis Schliesske, co-founder of Gelato. “Our Rollup-as-a-Service platform and suite of native integrations ensure that Ethernity can focus on developing and scaling their products, while we take care of the underlying technical complexities.”

To further support the developer community, Ethernity will soon launch a grant program that will provide funding and resources to develop Ethernity L2. This program will offer marketing, business development, technical support, and connections to investors, ensuring that developers have the tools they need to succeed.

The launch of the Ethernity testnet follows the success of Ethernity’s efforts to bring renowned entertainment icons such as Lionel Messi and Shaquille O’Neal onto the blockchain. Ethernity Chain aims to continue this legacy by creating a robust and scalable environment for the next generation of entertainment.

To learn more about Ethernity and join the testnet, users can visit www.ethernity.io.

About Ethernity

Eternity Ethernity is an ethereum layer 2 solution designed specifically for global entertainment brands. It features built-in ai-powered security and digital rights management (DRM) to protect intellectual property on-chain. Leveraging its robust infrastructure and partnerships, Ethernity will become the leading web3 entertainment ecosystem, providing a secure, green, and intuitive platform for the next generation of entertainment and enterprise products.

For more information, users can visit Ethernity: Official website | Telegram | twitter.com/ethernitychain” target=”_blank” rel=”nofollow noopener” data-wpel-link=”external”>twitter

About optimism

Optimism Optimism Collective is a project dedicated to scaling ethereum technology and expanding its ability to coordinate people around the world to build effective, decentralized power structures. Optimism Collective builds best-in-class software for running L2 blockchains and aims to address key economic and governance challenges in the broader crypto ecosystem. Optimism Collective is also committed to building a sustainable ecosystem through retroactive funding of public goods. By rewarding impactful projects, Optimism is scaling ethereum’s present to provide funding for its future.

For more information, users can visit Optimism: Official website | x.com/Optimism” target=”_blank” rel=”nofollow noopener” data-wpel-link=”external”>twitter

About Gelato

Frozen It is an all-in-one ethereum as a service rollup Platform Designed without limits. Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully-serviced Layer 2 chains at pace, natively integrated with your favorite Web3 tools and services, launching a production-ready Web3 development environment from the Genesis block.

For more information, users can visit Gelato's: Official website | Telegram | twitter.com/gelatonetwork” target=”_blank” rel=”nofollow noopener” data-wpel-link=”external”>twitter

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