The ethereum naming service (ENS) has joined forces with GoDaddy, one of the world's largest domain registrars, to merge traditional domains with the emerging blockchain world.
No additional costs will be required for users to enjoy such benefits, making the benefits of decentralized domain names available to over 20 million GoDaddy users without barriers.
We are delighted to announce our partnership with @Go daddy
Millions of customers can now use their DNS domains in the ENS ecosystem!
Let's delve into what this means pic.twitter.com/PyrZi4e5cV
– ens.eth (@ensdomains) February 5, 2024
Uniting the Internet Web2 and Web3
ENS simplifies the use of complex ethereum addresses by associating them with easy-to-understand names, such as “bob.eth.” The feature replicates the DNS operation commonly used to create URLs for traditional web domains.
GoDaddy has expressed excitement about this joint venture and stated that it will allow users to link their domains to their ENS-compatible cryptocurrency wallets effortlessly. GoDaddy succinctly said: “crypto payments have never been easier to accept.”
Through the introduction of new smart contracts for free DNS domain connections to ENS, this collaboration is expected to address persistent issues such as high gas rates, subsequently enabling a smoother transition.
In its continued commitment to integration with the traditional Internet, ENS is also launching support for newer domains such as (.box), which function similarly to conventional web domains.
As GoDaddy and ENS domains bridge the traditional Internet and blockchain, optimizing digital identities and transactions for a seamless web experience has never been easier.
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