Welcome back to Runway, where we inform you from the front lines of the digital fashion revolution. Leaks, controversial major announcements, android dolls replacing supermodels, and digital fashion at the Oscars: this week has been eventful. So get ready and let’s dive into all the sexy, mundane, messy, and gorgeous stories you need to know this week about digital fashion.
Doodles’ golden socks cause backlash
After the near social media blackout that Doodles had previously, and the amount of kickback received from their community as a result, you’d think the team would communicate better with the starters. However, that does not appear to be the case. This week, Doodles surprised his community by announcing… socks? But they are not alone any socks. Owners must complete a challenge and collect all 12 types of socks to receive a pair of digital gold socks.
Community response was a bit mixed, but many were quite unhappy with the ad.
Most surprisingly, Doodles offered to drop off the socks afterwards. the Moonbirds fanny pack debaclewhich also received much criticism.
according to a recent Discord post of Doodles co-founder Jordan Castro, the company is working to establish itself as Something bigger what was. “We are trying to go from being a startup to a leading media franchise. We are no longer an ‘NFT project.’” But if community sentiment is any indication, that statement doesn’t seem to be landing very well.
Do Doodle holders know that they are now invested in a franchise? And could your money go further on a much more famous franchise, like Plato’s Wardrobe? It seems that many in space are asking those same questions.
Controversy over the quality of RTKFT
Images of the physical samples of RTFKT CloneX Forging SZN1 leaked this week. Many users noted that the physical items are a far cry from the digital representations fans were promised, with some even arguing that the products “approach the level of a fraudulent bait and switch.” Twitterverse was in a fuss about the quality of the fabricssewing and more.
RTFKT co-founders took to Twitter to defend the articles, saying that the products really meet the quality standards. “It is difficult to fully recreate quality materials and finishes with a digital rendering,” they explained.
Who has the reason? We will have to wait until the physical goods are officially shipped to make a judgment.
Counterfeit events allowed holders of eligible digital collectibles to redeem them for limited physical made-to-order merchandise. Holders have been waiting for digital twins since last August, and they’re only starting to ship some of the products this month. Outerwear will not ship until June.
Clarins AR imminent filter
Following its recent metaverse debut, beauty brand clarinsthrough its subsidiary Clarins Precious, is ready to launch the “As weird as you” filter for Instagram. This new augmented reality experience uses a combination of nature and technology to create ethereal effects, showcasing the exceptional, radiant results of the Clarins Precious skincare range.
The filter will transform once a day, during “magic hour”, emulating the rare bloom of the Moon Flower.
In case you missed the Clarins news in light of all the SVB chaos, here’s a quick recap. The Clarins Precious NFT Collection, co-created by ALTAVA Group and artists ada falcon and ines alpha, fell earlier this month. It uses the Polygon blockchain and the Magic Eden marketplace. The collection consists of 325 unique animated works of art depicting the history of Clarins Precious, with a focus on the hourglass. In addition to the viewing experience, each NFT provides exclusive rewards such as personalized consultations, virtual experiences, and merchandise. VIP holders also have a chance to receive four ultra-rare NFTs that offer unique rewards.
DressX raises $15 million Series A
digital fashion retailer DressX recently secured $15 million in a Series A funding round, with Greenfield leading the investment. Other notable investors in the round included warner music, DAO order, The Artemis Fundand slow companies. The funding will be used to focus on achieving interoperability of its digital fashion assets across multiple metaverses and games, as well as improving the performance of its NFT and app marketplace.
The Digital Fashion Institute launches a haute couture dress
IoDF (Digital Fashion Institute) partnered with designer zac posen to make a custom couture dress with a digital layer. The cream halter dress, with a bias-slit back, had off-the-shoulder poet sleeves and she wore it to the Oscars Avatar: Path of Water actress Bailey Bass. The biodegradable dress was designed using luxury tencel Botanical filament yarns in collaboration with sustainable fashion brands RCGD (Red Carpet Green Dress) Global, a women-led sustainability initiative, and CLO VirtualI Fashiona 3D fashion design software program.
M3GAN debuts for Marc Jacobs’ Heaven
The titular robotic star of the 2023 horror-comedy M3GAN made her modeling debut this week at the Heaven by Marc Jacobs Campaign. This campaign is a collaboration between the streetwear brand street rats and the popular band Deftones. The M3GAN Android doll quickly became an internet sensation following the film’s release in January, and Marc Jacobs’ decision to use her as a model shows that AI is being increasingly embraced in the fashion world, both inside and outside the catwalk.
