The launch date has not been confirmed, but it is already stated that the platform will become an “all-new socially driven collectible experience that brings the magic of pin collecting to the digital age.”
Entertainment giant Walt Disney Company (NYSE: DIS) has joined forces with a leading blockchain-based video game developer, Dapper Labs Inc., to launch an nft collectibles platform. Dubbed “Disney Pinnacle,” the platform will allow collectors to purchase and trade branded NFTs minted on the Flow (FLOW) blockchain.
Roham Gharegozlou, Co-Founder and CEO of Dapper Labs, commented:
“Disney Pinnacle is a completely new product designed from the ground up to incorporate everything we’ve learned over the past few years. “Fans on the go will be able to collect dynamic pins on their phone and instantly and securely trade with each other no matter where they are in the world.”
The launch date has not been confirmed, but it is already stated that the platform will become an “all-new socially driven collectible experience that brings the magic of pin collecting to the digital age.” It will launch later this year and iOS users will be the first to get access to Disney Pinnacle in the Apple App Store. Currently, there is a Waiting list open to all who wish to join the platform.
In particular, Disney Pinnacle will feature characters from Pixar, Star Wars and classic Disney, such as Buzz Lightyear and Woody from “Toy Story,” the Disney Princesses and Darth Vader from “Star Wars.” Marvel will also come to the platform, but later, “not at launch.” Users will be able to collect nft pins dedicated to their favorite characters, as well as establish social connections with other fans and share and exchange pin collections with other users.
Talking about the interface, Roham Gharegozlou said that Disney Pinnacle would be easy to use with a simple interface.
He explained:
“It’s an updated budget design, so it offers a better balance between accessibility for the everyday fan and limited edition and super limited edition assets for some of the higher-end collectors. And it is access to the entire Disney universe, under one roof.”
Disney Pinnacle is not the first nft project developed by Disney. Earlier this year, the company launched a collection of limited-edition nft Star Wars toys in partnership with nft platform Cryptoys. Notably, those NFTs were also powered by Flow, a creation of Dapper Labs. This blockchain uses much less energy and makes it easier to scale. It is used by Dapper Labs’ collectibles platforms, including NBA Top Shot and NFL All Day.
Launched in 2020, Flow is a permissionless Layer 1 blockchain that allows developers to build unlimited Web3 applications for widespread adoption. Initially created as a tool to meet the needs of Dapper Labs game developers, Flow has become a popular choice for multiple subsequently released decentralized applications.
When it comes to Flow tokens, they are considered low-inflation, low-circulating-supply assets that are used by validators, developers, and users to participate in the FLOW network and earn rewards.
At the time of publication, Flow coins are trading at $0.63. Flow’s market capitalization has exceeded $931 million.
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