<img src="https://crypto.news/app/uploads/2024/02/crypto-news-Disney-Fortnite-collaborate-on-Metaverse-option03.webp” />
Disney has embarked on a major adventure with Epic Games, the creator of Fortnite, to delve into the metaverse, a virtual space that is gaining ground in the technology and entertainment sectors.
The collaboration involves Disney acquiring a $1.5 billion stake in Epic Games. This partnership aims to create a metaverse that integrates Disney's extensive collection of intellectual properties (IP), offering a unique combination of interaction and coexistence with Fortnite's established user base, which has around 400 million registered users.
The agreement, Announced on February 7, signifies a strategic move by Disney to leverage its iconic IPs like Disney, Pixar, Marvel, Star Wars and Avatar within a “persistent new universe.” The Universe aims to provide users with a comprehensive experience that includes playing, watching, purchasing and interacting with content and characters from these beloved franchises.
The initiative is described as a “multi-year project” and represents Disney's largest foray into the world of video games to date.
Disney CEO Bob Iger expressed enthusiasm for the company and highlighted the opportunity it presents for growth and expansion. He underscored the importance of this initiative as Disney's most ambitious entry into the gaming domain, eagerly anticipating the new ways fans will interact with Disney stories and worlds.
The latest move comes after Disney's previous attempts to establish a foothold in the metaverse under former CEO Bob Chapek and Mike White, senior vice president of storytelling and next-generation consumer experiences. Despite initial claims that the metaverse was the “next great narrative frontier,” Disney's previous metaverse strategy faced setbacks, leading to the dissolution of its metaverse division in April 2023 amid layoffs across the board. the company that affected 7,000 employees.
In addition to this venture, Disney previously announced a collaboration with Dapper Labs, known for the NBA Top Shot collection, to launch a new nft mobile app called Disney Pinnacle. The app features unique digital collectibles in the form of badges and uses the Flow blockchain for its operations.
