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Coach is kicking off Metaverse Fashion Week in style with a virtual pop-up party at Decentraland. The party celebrates how what we carry makes us stronger, with a virtual venue in the shape of the iconic Tabby bag. Inside, visitors can see the avatars of the five artists who have partnered with Coach to create original content that promotes self-expression.

The exterior of Coach's virtual pop-up in Decentraland.

Coach brings high fashion to the Metaverse with a virtual pop-up party.

Explore the potential of virtual fashion with Coach’s Decentraland pop-up party

Luxury fashion brand Coach kicks off the highly anticipated Metaverse Fashion Week with a virtual pop up party in Decentraland! Notably, the event features five artists promoting self-expression in a Tabby bag-shaped venue.

As Metaverse Fashion Week progresses, the virtual venue will transform to showcase what each artist carries with them that inspires their creations. Excitingly, visitors to this virtual pop-up can win digital handheld devices. They can also join a dance party with a personalized Trainer emote. Significantly, featured artists include Shxpir, Suki Violet, Sarah Ann Banks, Simone, and Reed + Radar.

Plus, Coach’s pop-up party at Decentraland is a one-of-a-kind experience, blurring the lines between fashion and virtual reality. Through a celebration of self-expression, Coach invites visitors to explore the potential of virtual fashion and the Metaverse.

Ultimately, as fashion continues to evolve, so does the way we experience it. Coach’s virtual pop-up party at Decentraland is a testament to the potential of fashion in the Metaverse. At its core, by celebrating individuality and self-expression, Coach paves the way for a new era of virtual reality and fashion experiences.

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