crypto.com has produced a new commercial featuring famous rapper Eminem that will be featured during the NBA playoffs this weekend.
The announcement follows similar TV marketing efforts from Coinbase, indicating that major sports leagues may be re-entering the crypto industry.
New crypto.com sports advertising campaign
As shared in the famous rapper. twitter.com/Eminem/status/1783859123614052845″ data-wpel-link=”external” target=”_blank”>twitter page On Friday, the announcement begins with an aerial view of crypto.com Arena, the multi-use sports stadium in downtown Los Angeles formerly known as Staples Center.
The stadium is scheduled to host basketball competition during the 2028 Summer Olympics, as well as the Los Angeles Lakers' playoff game against the Denver Nuggets on Saturday, where its advertisement will air for the first time.
“They ignored your potential, they belittled your achievements, they mocked your ambition… but it's not the critic who counts, and you know it,” says Eminem as the narrator of the ad.
The commercial shows an MMA fighter training before going to his UFC fight wearing a t-shirt from crypto.com, another sports organization sponsored by the cryptocurrency exchange.
According to a press release, the ad will also be shown during a Los Angeles Kings game in the NHL Playoffs, a Formula 1 crypto.com Miami Grand Prix next month, and at upcoming UFC Fight Night and PPV events. .
“You know what it has always been: inevitable,” the ad concludes. “Fortune favors the brave.”
Rival exchange Coinbase has posted twitter.com/coinbase/status/1783890744526209325″ data-wpel-link=”external” target=”_blank”>numerous advertisements in recent weeks showing the superiority of cryptocurrencies as money using various pizza-related analogies.
crypto Advertising: Matt Damon and Eminem
The commercial's final catchphrase became an online meme when it was used in a 2021 crypto.com commercial starring Matt Damon, which received major backlash at the time for comparing cryptocurrency investing to exploring the Arctic and the landing on the moon.
The timing of its release roughly coincided with bitcoin's yearly high, and left the movie star with some explaining to do after the asset's price plummeted 75% twelve months later.
Some fans were equally pessimistic about Eminem's new ad appearance, with some criticizing the rapper for “selling out” and others thinking his announcement means the top of the market is here.
“crypto.com is an exchange based app and is completely different from the nft that was made with snoop.” twitter.com/ShawnIsShady/status/1783865548411129895″ data-wpel-link=”external” target=”_blank”>wrote a commentator. “crypto.com owns the Lakers stadium and a host of other properties. “This is not a cryptocurrency-only ad.”
Eminem previously launched his own nft collection and purchased a popular “Bored Ape Yacht Club” (BAYC) nft in 2021 for $462,000.
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