In an unprecedented partnership, professional football club AC Milan is teaming up with nft-focused on-chain finance company. cross mintto tokenize its iconic stadium, San Siro, for innovative fan engagement experiences on Web3.
The concept is surprisingly simple but undeniably revolutionary: fans can purchase a piece of Milan football ground via fractional NFTs. When game-changing events occur on a fan’s court during home games (goals, assists, a yellow card, etc.), they receive important rewards: signed soccer jerseys, VIP experiences, free tickets to matches and much more.
In particular, credit goes not only to AC Miland and Crossmint, but also to Polygon Labs and FANBLOCK – their collaborative efforts have played a crucial role in bringing this fandom-building project to life.
Us @crossmint They’re helping @AC Milan Tokenize your stadium and create one of the best blockchain use cases in sports
Fans can purchase land in the stadium. If something happens on your property during an official match (goals, assists, yellow cards), you will get… pic.twitter.com/6TIKGEUrT4
— Rodri Fernandez (@rodrifernandezt) November 1, 2023
Strengthen fan engagement with NFTs
The vision of this pioneering project is to address a persistent problem facing sports clubs: the ability to productively identify and reward devoted fans.
Blockchain technology offers a solution to this problem. Fans can quickly receive tokens for their interactions on numerous platforms, allowing them to build loyalty scores with clubs, which they can proudly present around the world. In turn, clubs can use these NFTs to reinforce fan participation by granting countless privileges.
Crossmint x AC Milan fractional NFTs will play a vital role in ensuring effortless redemption of such benefits without complex integrations. Club members, ticket sales platforms, partners, streaming services, etc. can participate. For example, the club bar could offer complimentary drinks to attract fans amidst the fervor of the football field, improving the overall atmosphere of the stadium and football matches.
Proven success in Blockchain and sports
Crossmint’s partnership with AC Milan comes to light following the nft and DeFi titan’s previous collaborations with esteemed sporting institutions such as the National Basketball Association (NBA), Major League Baseball (MLB), US Open, La League, Wimbledon and iconic sports figures. Like Patrick Mahomes.
What makes Crossmint an attractive option for Web3 initiatives is its beginner-friendly wallet and seamless nft minting infrastructure. Entities can leverage blockchain technology to enhance fan experiences and engagement without requiring prior knowledge of Web3 or holding cryptocurrencies, masking the sophisticated blockchain backend from end users.
Furthermore, this is not the first time that AC Milan has touched ground in the nft sphere. In 2022, the team entered into a collaboration with esports Web3 platform MonkeyLeague to launch premium NFTs with their wearable jersey counterparts in Magic Eden, the same year it signed a multi-year deal with sports nft pioneer, Sorare.
As the partnership between Crossmint and AC Milan takes shape, the future of fan engagement looks more optimistic than ever. It is time for football fans to become active participants in the success of the club they champion and witness the transformation of the world of sport through the power of unlimited blockchain technology.
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