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The creative economy is evolving rapidly and projections indicate that reach a staggering $480 billion by 2027. However, despite the rapid growth of digital platforms, most creators find themselves working with minimal returns, while platforms and third parties take the lion's share of the profits. earnings. This scenario is far from being sustainable and the future of the creative economy requires radical change. The creator economy 2.0, a phase that will be shaped by artificial intelligence and web3 technologies, will change the dynamic between creators and platforms.
The problem of the creative economy
In the first wave of the creator economy, centralized platforms like YouTube, instagram, and TikTok gave creators a stage to build audiences and monetize their content. But these platforms have had important counterparts. Creators are often at the mercy of platform algorithms, arbitrary account closures, and profit-sharing models that are heavily skewed in favor of the platform. For example, YouTube accept a 45% cut in advertising revenue, while platforms like TikTok offer limited monetization options despite generating billions in advertising.
Even more worrying is that 48% of creators gain less than $15,000 a year. As creators produce content that drives engagement and keeps platforms profitable, they are left with the scraps and often struggle to make a living. This imbalance between platform profits and creator profits has led to a growing demand for change, and the answer lies in artificial intelligence and web technologies3.
Enter the creator economy 2.0 – powered by ai and web3
The next wave of the creative economy will be marked by two key innovations: artificial intelligence and web infrastructure3. These technologies promise to address the limitations of traditional platforms by giving creators more control, independence, and financial autonomy.
artificial intelligence is already transforming content creation, but the next phase will go further. ai tools, such as ai personal assistants, will be indispensable for creators. These ai-powered systems will help creators generate content, manage fan interactions, schedule posts, and even create custom ai influencers who can autonomously interact with audiences.
Imagine having a “twin” ai that takes care of the mundane tasks of fan engagement and content management, allowing creators to focus on what they do best: creating. By automating routine tasks, ai will allow creators to scale their operations and expand their influence without burning out. This goes beyond simply saving time; it's about unlocking the potential to do more, create more, and engage more deeply with audiences.
Additionally, these ai tools can learn from a creator's style and tone, ensuring that interactions feel authentic and personalized. Creators will be able to leverage ai for everything from personalized fan experiences to on-demand content creation, making the digital hustle not only more manageable but much more lucrative.
Web3: Decentralization and true ownership
Web3, powered by blockchain technology, offers creators something they have long been denied: ownership. In the traditional creator economy, platforms owned the relationship between creators and their audiences, as well as the content. Web3 changes this dynamic by allowing creators to tokenize their content using non-fungible tokens and smart contracts.
With tokenized content, creators can sell directly to their fans, retain royalties from secondary sales, and ensure their work is not exploited without compensation. This opens up new revenue streams and allows creators to maintain control over how their content is distributed and monetized. No more middlemen siphoning off profits – web3 gives creators full control over their intellectual property.
By leveraging blockchain technology, creators can also participate in decentralized financial ecosystems that offer new ways to make money and invest. Whether through nft sales, fan tokens, or exclusive content, creators will have more options to diversify their income streams and build sustainable businesses.
The benefits of adopting ai and the web3
So why should creators embrace ai and web3? Because these technologies will not only allow them to keep more of their profits, but will also give them unprecedented creative freedom. Here are some of the key benefits:
● Greater autonomy: With ai tools, creators no longer need to rely on external administrators or assistants. They can automate fan interactions, manage content creation, and ensure your brand stays active 24/7 without burning out.
● Financial independence: Web3 allows creators to directly monetize their content through tokenization, eliminating the need for platforms to take a cut of their profits. Creators retain full ownership and can earn ongoing royalties through secondary sales.
● Control over content: Creators will no longer be subject to the whims of the platform's algorithms. By turning your content into nfts, they control its distribution, price, and access, ensuring you receive fair compensation for your work.
● Increased fan engagement: ai-powered tools will allow creators to offer more personalized experiences to their fans, fostering deeper connections and loyalty. Whether through ai influencers or personalized content, creators can ensure their audiences feel seen and valued.
The future of the creative economy
As ai and web3 technologies become more widespread, creators who adopt them will be ahead of the curve and gain more control, independence, and financial success. Platforms like SUBBD are already leading the charge by providing tools that allow creators to automate processes, tokenize content, and directly monetize their work. The future belongs to those who adopt these technologies and enter the new era of the creative economy 2.0.
In this next wave, creators will no longer be at the mercy of platforms. Instead, they will have the tools to take full ownership of their creative output and reap the financial rewards they deserve. The creative economy 2.0 is not just a prediction: it is already here.
