<img src="https://crypto.news/app/uploads/2023/08/crypto-news-hologram-Coca-Cola-bottle-bright-neon-colors-cyberpunk-styl.png” />
After announcing a new multi-year renewal agreement with AEG, Coca-Cola is expanding into the crypto industry.
The renewed camaraderiemanaged by AEG Global Partnerships, will bring a new “Coke Studio” to the crypto.com Arena in Los Angeles, the home of the NBA’s Los Angeles Lakers and Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks.
The “Coke Studio” will offer visitors immersive fan experiences and music-based activations throughout the year.
Additionally, Coca-Cola will remain the official soft drinks partner of AEG’s flagship venues around the world, including The O2 in London, Mercedes-Benz Arena in Berlin, Accor Arena in Paris and Qudos Bank Arena in Sydney.
Coca-Cola will also remain the official soft drink partner of AEG’s professional sports franchises, including LA Galaxy, LA Kings, Ontario Reign, Eisbären Berlin and Hammarby Fotboll.
Additionally, Coca-Cola will retain its exclusive pouring and sponsorship rights to AEG music festivals, including the Coachella Valley Music and Arts Festival, Stagecoach Country Music Festival, New Orleans Jazz and Heritage Festival and the Firefly Music Festival.
Coca-Cola, cryptocurrencies and NFTs
Coca-Cola has been actively exploring the potential of blockchain technology, cryptocurrencies, and non-fungible tokens (NFTs). The company has shown interest in leveraging these technologies to enhance its brand presence and engage with its global audience in new and exciting ways.
In July 2021, Coca-Cola partnered with Decentraland, OpenSea nft marketplace, and Tafi to host an auction of digital collectibles on World Friendship Day. This auction featured NFTs created by Coca-Cola to celebrate core elements of its brand. NFTs were reinterpreted for the virtual world, allowing users to interact with Coca-Cola in a unique way.
Coca-Cola has also attempted to integrate blockchain technology into its supply chain management. In August 2021, Coke One North America (CONA), a technology partner of Coca-Cola bottlers in North America, adopted blockchain technology to improve efficiency in its supply chain processes.
In addition, Coca-Cola has ventured into accepting cryptocurrencies as a form of payment. In collaboration with Centrapay, the company allowed residents of Australia and New Zealand to purchase Coca-Cola products from vending machines using bitcoin and other cryptocurrencies.
Most recently, Coca-Cola announced the launch of a surprise collection of NFTs on the Polygon blockchain. While the initial offering is limited to Coca-Cola’s Serbian division, it demonstrates the company’s continued interest in exploring the potential of NFTs.
