twitter.com/coachella” target=”_blank” rel=”noopener”>Coachella Music Festival will feature a blockchain-based game called Coachella Quests, developed in collaboration with Ava Labs, the company behind Avalanche blockchain.
The game aims to offer attendees the opportunity to earn perks and upgrades by completing missions both at the festival and on the Coachella Discord server.
Participants can earn “stamps” and points by completing challenges, which can be redeemed for exclusive benefits such as Oasis lounge access, unreleased music, and rare nfts.
One notable prize includes an nft accompanied by two guest passes to the 2025 festival.
Source: CoachellaElevating the Coachella experience
The game will provide Coachella organizers with information about attendees' interactions and preferences during the event.
To make the gaming experience easier, Coachella is launching the Canvas app, where attendees can create a Canvas card, document their experiences, access rules, and prize redemption details.
Paul Chodirker, Director of Business Development at Ava Labs, shared: “The real purpose behind the program is to engage users. It is not to preserve data or to know exactly who these people are. It means having attendees who have already bought the ticket and are going to enjoy the festival, having an elevated experience.”
The partnership between Coachella and Ava Labs builds on previous blockchain projects, including partnerships with FTX US, and despite past challenges, Coachella remains committed to exploring blockchain opportunities.
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