Château d'Esclans, a leader in rosé wine production and popular for its wines such as Whispering Angel, Rock Angel and Les Clans, partners with twitter.com/BlockBar” target=”_blank” rel=”noopener”>Block bar auction the first nft barrel of their renowned Garrus rosé.
BlockBar, an authenticated wine and spirits marketplace, is hosting the auction and marks the combination of traditional winemaking with blockchain technology.
The 2023 vintage Garrus cask will be divided into four quarters, each representing 150 litres, or 200 standard 750ml bottles, which can be bottled in various formats, including six-litre Magnums, Jeroboams and Methuselahs.
VIP benefits for Château d'Esclans nft holders
The auction will use BlockBar's sorting technology, where successful bidders will need to choose their bottle formats by June 21 and decide whether to store the wine at BlockBar's storage facility for resale or collect it directly from Château d'Esclans in Provence .
Sacha Lichine, founder of Château d'Esclans, commented: “I am happy to see that we have demonstrated the nobler side of rosé with Garrus; but if I'm honest, the premiumization of the category is just beginning. The innovation of auctioning a barrel of our best rosé for the first time at BlockBar is very exciting. “We look forward to welcoming the new owners of Château d'Esclans.”
Jamie Ritchie of BlockBar also added: “Sacha Lichine created a global pink revolution that has resonated around the world, from Saint Tropez to Saint Barts. At Château d'Esclans, he reimagined the definition of world-class rosé, from the ubiquitous Whispering Angel to Garrus, the most exclusive and serious rosé ever produced.”
Each buyer and three additional guests will be invited to Château d'Esclans during the fall harvest season. The visit includes a VIP tour of the winery and vineyards, a tasting with the winemaker, and lunch with Sacha Lichine herself.
The owners' names will also be inscribed on the barrel, along with a photograph taken inside the barrel room.
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