High-end women’s fashion brand, CHARLES AND KEITH, has entered the Metaverse after partnering with The Sandbox. Dubbed CHARLESKEITHHAUS, the digital universe will allow visitors to take part in various missions and even take part in a K-Pop concert by renowned South Korean virtual artist APOKI.
According to an official statement, the virtual world will offer an immersive and entertaining way to experience the brand’s digital universe, which is modeled after the Spring Summer 2023 campaign, ‘State of Play’.
The CHARLESKEITHHAUS opened its doors on March 13 and will be available until March 27. Everything about the Metaverse is curated to invoke the fun Spring Summer 2023 styles. This goes for the domain’s color palette and NFT artwork on display.
Inspired by the architecture of playhouses, 𝗖𝗛𝗔𝗥𝗟𝗘𝗦𝗞𝗘𝗜𝗧𝗛𝗛𝗔𝗨𝗦 represents an immersive and fun new way to experience fashion. 👡👛 Quests, special guests and more!@Charles and Keith
Explore now 👉 https://t.co/7TRGCZT0VT pic.twitter.com/9U9lHLSX6q
— The Sandbox (@TheSandboxGame) March 13, 2023
Fun quests and challenges in the store for fans of CHARLES & KEITH
With that being said, guests of the new venue will be able to enjoy in-game quests such as quizzes and parkour challenges. Additionally, they will have the opportunity to locate a secret room where they can redeem a Petra Curved Shoulder Bag digital wearable, which just happens to be this season’s must-have accessory. To top it off, there will be a special appearance by virtual K-pop artist APOKI, who will throw an amazing rooftop party for the attendees.
APOKI’s virtual outfit will feature the CHARLES & KEITH collection, which will be available to view by attendees on a rooftop catwalk in “real” time. In addition, guests will be able to purchase a selection of digital wearables from the Spring Summer 2023 collection, which they will be able to use in The Sandbox while connecting with the rest of the community.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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