NFT Signature, digital sweetshas overcome its previous problems by joining forces with legendary image provider, fake images. Together, we launched a collection of NFTs based on curated photos of legendary musicians from the ’70s and the photographers who took them. Music and photography fans can expect to access rare snapshots of rock icons like Jimi Hendrix, John Lennon, Elvis Presley, James Brown and many others.
Getty Images has a large catalog of stock photos, and this is what Candy Digital found quite attractive. The NFT firm has focused on sports collectibles since its launch in late 2021, but is now expanding its reach into music photography.
Candy Digital will offer the collection of selected photos through an open edition scheduled for March 21. It’s the result of a partnership between Getty and Candy that was initially announced last May.
Introduction to the exhibition: by @fake images & @CandyDigital 📸
This inaugural collection of ’70s music and culture celebrates the defining moments of music and culture in the 1970s and the Here’s ’70s photographers who captured them.
This is what makes this collection so unique 🧵 pic.twitter.com/UthMpyfwmp
— Candy (@CandyDigital) March 7, 2023
Candy Digital aims to explore new avenues
According to Scott Lawin, Candy’s CEO, “We’re really excited by the fact that we’re talking to a different kind of audience. The way we’ve thought about our partnerships, it’s really creating opportunities for people to not only delve into a category they love, but also discover and collect different types of content and IP.”
Lawin goes on to add that this is a long-term partnership that Candy Digital will look to build on over time. His firm is very interested in exploring the millions of photos contained in the Getty archives, some of which are decades old and cover various topics.
One distinctive aspect of this collection is that it will feature the work of six photographers, including David Redfern and Fin Costello, rather than being organized around musical talents like Jimi Hendrix or the Rolling Stones. Additionally, these unlimited collectibles will be priced anywhere from $25 to $200, with shortages around the waiting period to get a desired piece.
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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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