BytePlus has partnered with Mysten Labs to integrate its recommendation solutions and augmented reality technologies on the Sui blockchain.
BytePlus, a subsidiary of ByteDance, technology/” target=”_blank” data-type=”link” data-id=”https://blog.sui.io/byteplus-bytedance-sui-technology/” rel=””>selected Sui for its capabilities to support games and social applications. Sui provides features such as zero-knowledge proofs for user authentication and sponsored transactions designed to simplify user access.
BytePlus offers services, including content delivery networks, personalization solutions, user engagement tools and data analytics. The services will now be available to developers on the Sui (SUI) platform, allowing them to create applications.
BytePlus Recommend is a service that allows developers to design personalized user experiences. Another, BytePlus Effects, provides more than 80,000 stickers and effects for video applications. Combined with Sui's focus on non-fungible tokens (nfts), these services are expected to lead to the development of new social applications.
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Following the announcement of the partnership, the Sui blockchain saw a notable surge. According CoinGeckoSUI is trading at $1.26, showing an increase of 5.4% in the last 24 hours, with a current market capitalization of approximately $1.63 billion.
With TikTok, ByteDance's subsidiary social media platform, at risk of being banned by the US government, the opportunity to provide these services on a decentralized network could prove useful.