Pernod Ricard's Avión will launch into the web3 space with 'Lucky Liquid', an elegant mix of tequila and nft, on June 3.
Priced at $495 (0.13 eth) per bottle, tequila and web3 fans are eagerly awaiting this release on BlockBar.com—a renowned marketplace celebrated for its blockchain-authenticated spirits.
Limited to just 100 bottles on a first-come, first-served basis, Avión Lucky Liquid embodies the brand's unrivaled depth, character and exclusivity, reflecting its journey towards perfection and innovation.
A journey of good taste towards innovation
Avión Lucky Liquid, aged for nine years as an extra-aged tequila in a single oak barrel that previously contained Mexican Cabernet Sauvignon, is a fortuitous masterpiece.
With a distinctive reddish hue and an unfiltered nature that preserves its vibrant texture, Avión Lucky Liquid offers intense aromas of cocoa and candied red fruits, followed by a robust body rich in tannins and soft fruit notes of peach, blueberry and pecans.
Available exclusively at BlockBar, this launch aims to introduce Avión's portfolio of prestige tequilas to a discerning community of consumers who appreciate the finer things in life, signaling the brand's commitment to innovation and disruption within the industry. .
Inspired by the coveted Reserva Across the range, each bottle features specially designed packaging adorned with luxurious gold accents and blockchain-inspired hexadecimal, which encrypts Lucky Liquid's manifesto.
Each bottle will be securely stored at BlockBar's state-of-the-art facility in Singapore. Starting in July 2025, owners will have the option to resell through the secondary market or redeem their nft for the physical drinkable bottle.
A toast to innovation and exclusivity, these Avión tequila nfts, with tangible counterparts, invite fans to savor the taste of rarity in both spirits and blockchain technology.
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