Balmain, the renowned French luxury fashion house, has unveiled a series of limited-edition NFT sneakers inspired by the brand’s popular Unicorn footwear line. The innovative approach merges the digital and physical worlds, as a matching set of limited-edition physical shoes accompanies each NFT.
Get ready to reinvent your sneaker game: more Balmain x @SpaceRunnersNFT it has just fallen #BALMAINxSPACERUNNERS
Go to https://t.co/2SD3LVLSTj for more: https://t.co/FYca89UxBK pic.twitter.com/0ZKHBC32ht
—Balmain (@Balmain) March 22, 2023
Released on March 21, the Unicorn Phygital Wearable Collection features 130 NFTs of limited-edition Unicorn sneakers, each bundled with an identical real-life counterpart. The collection features five distinct sneaker designs within Unicorn packs, with prices ranging from $1,595 to $2,095, payable in traditional currency or ETH.
This pioneering collection comes in collaboration with NFT space runners, a digital fashion company backed by industry giants such as Pantera, Polychain, Jump Capital and Animoca Brands’ Yat Siu, has garnered significant attention. The Ethereum-based NFTs in the collection have been carefully designed to bridge the realms of high fashion and digital art.
While the Balmain Unicorn NFTs are not yet compatible with any metaverse gaming platform, they are slated to be portable in Space Runners’ exclusive closed-loop metaverse. Scheduled for release later this year, this metaverse will emphasize trading rather than experiential gaming.
Exclusive benefits await Balmain Unicorn NFT owners, including early access to upcoming Balmain installments, exclusive Balmain merchandise and additional digital handheld devices for online gaming and metaverse platforms. These tangible advantages act as incentives to attract the crypto-cautious masses to the world of digital fashion.
Balmain and Space Runners NFT Mergie High Fashion and Digital Art
Space Runners Creative Director Rohan Chhabra sees the fusion of rare physical sneakers and other traditional perks as a vital entry point for Web2 and Web 2.5 clients. The collaboration between Balmain and Space Runners aims to push the digital fashion industry towards mainstream adoption by bridging the gap between the physical and digital realms.
This one-of-a-kind launch represents a significant milestone in the ongoing transformation of fashion, as luxury brands increasingly explore the digital space for novel methods to engage with their audiences. Balmain Unicorn NFT physical and limited edition sneakers highlight the growing intersection of fashion, technology and the metaverse.
As the future of fashion becomes more intertwined with the digital world, other luxury fashion houses are likely to follow Balmain’s lead. With the introduction of the Unicorn Phygital Wearable collection, Balmain has laid the foundation for a new era of forward-thinking fashion, combining high exclusivity with the limitless potential of the Metaverse.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
NFT and Web3 Ambassador. Bullish on everything related to Blockchain.
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