To launch a special line of virtual sneakers known as Solana nft, the famous sportswear company adidas and move to win game passed They have forged an innovative relationship. In the field of gaming and fitness, this partnership represents an important convergence of the virtual and physical worlds.
A combination of virtual and real worlds: the Stepn x Adidas Genesis sneaker collection
The first in a planned line of collaborative projects between the two companies is the Stepn x Adidas Genesis sneaker line. In addition to introducing Solana nft footwear into the fitness-focused game, this collection paves the way for future physical and digital product releases from the year-long partnership.
Stepn CEO Shiti Manghani highlights the success of the partnership by emphasizing the opportunity to receive rewards simultaneously in the virtual and real world. The partnership of a popular lifestyle app like Stepn with an international company like Adidas represents a paradigm shift in lifestyle incentives that will lead to a “phygital” future.
The cost and availability of nfts for Genesis Sneakers
Genesis Sneaker nfts are set to debut on Stepn developer FSL's nft marketplace MOOAR. They are priced at 10,000 GMT (Stepn's native token), or approximately $2,500. 200 Genesis Sneaker nfts will be released in an initial delivery on April 17. More releases will be available through a public lottery sale.
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Stepn is a move-to-earn FitTech program where users must own virtual sneaker nfts in order to start earning crypto incentives by walking, jogging, or running. The duration of the reward depends on the energy level of the shoes, while legendary shoes grant additional power.
Users are eagerly awaiting the Stepn x Adidas Genesis sneakers, but little is known about how much energy they contain. The energy level of the shoe will have a big impact on its competitiveness in the Stepn ecosystem, so fans will be very excited.
Stepn's latest airdrop campaign
Adidas and Stepn have announced their partnership after Stepn's $30 million airdrop campaign proved successful. During that campaign, players received airdrop points that could be redeemed for Stepn's native GMT token. Stepn's commitment to user interaction and community development is shown in this initiative, which aims to reward badge and Genesis nft holders.
In short, the partnership between Adidas and Stepn is an important step in the direction of combining virtual and physical experiences, changing the way gaming, fitness and lifestyle benefits are delivered in the Web3 era.
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