x.com/adidasoriginals” target=”_blank” rel=”noopener”>Adidas originals has announced a new collaboration with the popular ethereum-based nft project x.com/doodles” target=”_blank” rel=”noopener”>Scrawl to launch a series of limited-edition digital apparel, sneakers and wearables.
This partnership, inspired by musician Coi Leray’s character ‘Deysi’ from the upcoming animated special “Dullsville and the Doodleverse,” builds on the two brands’ ongoing relationship following their previous successful collaboration.
The Adidas Originals x Doodles collection, available through August 16, allows shoppers to purchase digital bundles, each containing two items priced between $4.99 and $374.99, depending on the quantity purchased. Each bundle offers the chance to score rare physical products along with digital wearables.
Limited Edition Collectibles
A key feature of the collaboration includes limited edition items such as tracksuits (200) and Superstar shoes (200), each featuring Deysi’s image and other Doodles branding elements.
The virtual packs include digital wearables categorized as ‘Essentials’, ‘Exclusives’ or ‘Grails’, allowing users to personalize their Doodles avatars with items that reflect Adidas’ iconic style.
Shoppers are encouraged to open their packages on August 16 to reveal their items and select sizes for any physical redeemables, with size selection available through September 16.
“With the upcoming release of ‘Dullsville and the Doodleverse,’ we’re proud of the ways we’ve organically incorporated their classic styles into our animated special and Coi Leray’s music video,” said Julian Holguin, CEO of Doodles. “This partnership is all about delivering on fan desires, and we know they’ll love the limited-edition tracksuits, shoes, and digital items.”
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