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According to a January 15 post by CoinGecko on X, just under half of the world's global fashion brands, including Adidas, Nike, and Puma, have nft collections.
This statement comes at the same time that the CEO of OpenSea, in an interview with Bloomberg, expressed the platform's intention to develop the most attractive use cases for non-fungible tokens (nft) amid a decline in trading volumes.
The study claims that nine brands have a single nft collection, while six have introduced two nft collections each. As for the timeline, most fashion brands kicked off their inaugural nft collections in 2021 or 2022. However, exceptions to this trend include Cartier, The North Face, and Ralph Lauren, which entered the nft space in 2023 in middle of the nft bear market.
The thread claims that Adidas is the leading nft brand in the traditional apparel sector, with 12 nft collections and a dedicated internal web3 team called Three Stripes Studio. Adidas unveiled the inaugural nft fashion collection, “Into the Metaverse,” in late 2021.
Another key player in the traditional space venturing into fashion NFTs is Nike, which has introduced nine nft collections so far. Nike attracted attention in late 2021 with the acquisition of web3 studio RTFKT, known for its avant-garde designs and NFTs featuring the Clone X profile image.
Sportswear brands are at the forefront of the traditional apparel industry's adoption of fashion NFTs, as evidenced by the fact that Puma secured a position in the top three fashion nft rankings.
