Global tire manufacturer, Michelin, has announced the launch of the “Michelin 3xplorer Club” non-fungible token (NFT) series. These are 5,000 NFTs that will go on sale and will be minted on Ethereum on June 15.
The renowned Michelin gastronomic guide can be connected to the NFT collection.
Michelin NFT membership cards to offer exclusive benefits
According to Wu Blockchain, Michelin will launch the 5000 series NFT dubbed “Michelin 3xplorer Club” on Ethereum on June 15. It could be combined with the famous Michelin food list. Privileges will be granted to member card holders in NFT format.
The move comes days after Michelin launched the Michelin 3xplorer Club, a community built around an exclusive 5,000-piece NFT collection, as an announcement of its entry into web3.
According Michelins, all members will have access to the Club Michelin 3xplorer community, and those with membership cards in NFT format will have preferential access. The program embodies the brand’s desire to keep pushing the boundaries, conquering new ground and embarking on new journeys with its customers.
The Michelin 3xplorer Club NFTs have a unique Michelin man artwork
Members of the Michelin 3xplorer Club will have a distinctive digital piece featuring the Michelin Man. There will also be a lottery and community challenges so members can enjoy special events.
The first phase of Michelin’s web3 strategy was the brand’s entry into the NFT market with the “Michelin 3xplorer Club” collection. This was an example of Michelin’s dedication to providing its customers with new experiences and strengthening its ties to the local community.
(embed)https://www.youtube.com/watch?v=H3TABd_nBJU(/embed)
Some of the partners in the Michelin project include; Goeland Studio, a digital creative agency specialized in virtual and augmented reality, Exclusive, a company specialized in the design of web3 and metaverse experiences; and getbulldog.xyz, a startup that focuses on web3 and NFTs.
