tech giant Google has integrated data from the ethereum Name Service (ENS) into its search results through data available from Etherscan.
cryptoslate confirmed this feature by testing it with several ENS addresses, including Vitalik.eth, an address belonging to Vitalik Buterin, the co-founder of the ethereum blockchain network.
The displayed result showed the address details such as the ethereum balance and the timestamp of the last transaction. The data was collected from the ethereum block explorer Etherscan.
ENS is a naming system for the ethereum blockchain that adds human-readable names to various resources, including crypto wallets.
Brantly Millegan, a former senior member of the ENS team, first shared the development on social media platform X (formerly Twitter).
Google's growing pro-crypto leanings
This move underscores Google's growing involvement with crypto and blockchain technology. Previously, the tech giant allowed users to check ethereum address balances directly through its search engine.
Additionally, the company also started a countdown to the ethereum Merge event in 2022 by featuring animated pandas moving in sync.
Last year, Google revised its crypto advertising policy to include “crypto currency Trusts.” These products allow investors to trade shares in trusts that hold digital assets.
Consequently, bitcoin ETF products from prominent asset managers like BlackRock now appear in search results for queries like “bitcoin ETFs.”
ENS Token Spikes
News of Google's social media feature has helped the ENS token reverse its current downward trend, gaining around 6% in the last 24 hours to trade at $21.56 at the time of this publication, according to CryptoSlate data.
In recent months, the project has achieved several milestones, including fully decentralizing and securing a critical partnership with GoDaddy, a domain registrar.
Jeff Lau, developer at ENS, said these moves are aimed at “humanizing web3.”
He saying:
“We envisioned ENS as a naming system for naming crypto addresses and, to a large extent, we remain true to that. But as Web3 users, the meaning of an address is much more: it can be your farcaster ID, your crypto payment address, a DAO contract, and more.”
The post Google Adds ethereum Naming Service Data to Search Results via Etherscan appeared first on CryptoSlate.
