Okx, one of the largest cryptocurrency exchanges on the market, has announced the launch of its soccer-focused metaverse experience, called “Okx Collective.” The immersive experience will include Jack Grealish, Rúben Dias, Ilkay Gündoğan and Alex Greenwood, stars of Manchester City, the reigning Premier League champions.
Okx will launch the collective Okx metaverse
Sports clubs and their players are increasingly inclined to adapt metaverse platforms to offer new immersive experiences to fans. Ok, one of the biggest cryptocurrency exchanges per traded volume, it will launch its own metaverse experience specially designed for soccer fans.
The company has partnered with a group of players from the reigning champions of the Premier League, the UK’s top division soccer league, to create a platform for fans to interact with their stars and view their activities on and off the pitch. In a press release, the exchange explained that the collective will provide a glimpse into the lives of these stars, who will lend their exclusive workout music, content, and NFT-based digital experiences to the platform.
Football clubs have shown themselves to be especially interested and active in adding more experiences of this type to enrich and strengthen the relationship with their fans. On the intersection between soccer and metaverse technology, Haider Rafique, CMO of Okx, stated:
Introducing elite footballers to our newly established metaverse is all about sharing the limitless possibilities of Web3 and inviting fans to experience it first hand. Web3 has the potential to be bigger than anything that came before it.
Notable players and background
The players in the Okx collective come from diverse backgrounds. Four Manchester City will provide their content to the platform, including veterans Ilkay Gündoğan, Jack Grealish, Ruben Santos and Alex Greenwood from the ranks of the Manchester City women’s team. Grealish believes that bringing soccer into the metaverse will offer fans a new landscape of the sport. He explained:
Combining soccer and the metaverse brings fans closer to the action! I have had a lot of fun bringing my digital profile to life with the support of the Club and Okx.
Greenwood claimed that this connection to the metaverse and the digital world could be beneficial to the ecosystem. She stated:
We talk a lot about the evolution of football and it seems that exploring this space is the next step.
Other European soccer clubs like Real Madrid and FC Barcelona, and even leagues like the Spanish La Liga, have also launched NFT and metaverse-based initiatives before, with mixed results.
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