MicroStrategy will launch applications and software solutions powered by the Bitcoin Lightning Network in 2023.
MicroStrategy Chief Executive Michael Saylor discussed his company’s plans in a Twitter Spaces room on Wednesday, shedding light on some of the deals currently in the works at the software firm.
Saylor mentioned that as part of its transition from CEO to CEO, the company’s Bitcoin arm has been able to have a deeper focus on the ways it can not only buy and hold BTC, but also contribute to the ecosystem. As it looks to branch out from regular software applications into Bitcoin, MicroStrategy can leverage its existing knowledge to provide companies with tools for the Bitcoin and Lightning ecosystem.
“We want to make it possible for any company to get their lighting infrastructure up and running in an afternoon” and onboard thousands of employees or customers, Saylor explained. “We want to connect it to business technology and make it a marketing strategy for any forward-thinking CMO.”
Areas that MicroStrategy is exploring for Lightning Services include online content monetization, enterprise marketing, web paywalls, and internal corporate controls. Every marketing director should be able to give away satoshis, Bitcoin’s smallest unit of denomination, as an incentive for customers to post reviews or provide feedback, Saylor said.
“We’ve got teams working on it and we’re looking to get something out for next year. We’re hoping to show something in the first quarter.”
Saylor also said in the Twitter Spaces Conversation that MicroStrategy’s next Bitcoin event will feature a “Lightning for Corporations” agenda, which should delve into the company’s plans for how it wants to explore and contribute to the ecosystem and drive further adoption.
