According to Mastercard, the payments giant has launched non-fungible tokens (NFTs) that grant access to the Mastercard Artist Accelerator program, designed to support emerging musicians. Developed in collaboration with Polygon, the NFT project highlights Mastercard’s intention to embrace Web3 technologies.
Mastercard Launches Second NFT Offering
In January, Mastercard announced its partnership with Polygon to support emerging artists through the Mastercard Artist Accelerator program. During the NFT.NYC conference, the company unveiled the NFTs that provide access to this program. “Through the end of the month, music and Web3 enthusiasts can redeem Mastercard Music Pass NFT,” the company said. fixed On Wednesday.
In publicizing the music artist program, Mastercard did not reveal the participating musicians, as they had not yet been chosen. Selected artists are R&B soul singer Young Athena, Venezuelan vocalist Manu Manzu, Nigerian artist LeriQ, pop sensation Emily Vu and West Indian hip-hop/pop-soul artist Cocoa Sarai. Mastercard notes that these artists will receive guidance from five experts and access to Warpsound’s artificial intelligence (AI)-powered music studio.
“(Artists can) jump-start their content creation, get mentorship and get tips on using blockchain to monetize their work and build a community of fans within the Web3 environment,” Mastercard’s announcement explained. Fans can redeem the Mastercard Music Pass NFT until the end of this month. This is the company’s second NFT offering since June 2022, when collaborated with moon paymentNifty Gateway, Candy Digital, The Sandbox, Immutable X, Spring, and Mintable to provide NFTs to cardholders.
Raja Rajamannar, Chief Marketing and Communications Officer and Chairman of Mastercard, stated that the company’s goal is to help individuals and partners around the world better understand blockchain and digital assets, while also demonstrating how the Mastercard technology can support this ecosystem. “We also believe that Web3 has the potential to powerfully connect people and build communities around shared passions,” added the Mastercard executive.
What do you think about using NFTs to support emerging artists and musicians? Share your thoughts in the comments section below.
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