Hexa, a 3D modeling company, has raised $20.5 million in its latest funding round to make it easier to bring products to the metaverse. This new injection will ostensibly allow the company to expand its current staff involved in engineering and commercial tasks, to improve the company’s workflow.
Hexa raises $20.5 million in Series A funding round
Hexa, a 3D modeling company, has Announced the results of its Series A funding round, raising $20.5 million. The round, which included the participation of Point72 Ventures, Samurai Incubate, Sarona Partners and HTC, will allow the company to expand its current workforce to serve the growing number of clients that demand its services, which tripled this year.
Already working with stores like Macy’s, Logitech and Unity, the game engine, Hexa is all about bringing real products to metaverse worlds. This modeling process is semi-automated and uses AI engineers and algorithms to transform a catalog of 2D images, like those used by conventional online catalog stores, into 3D assets, making it easy to feed these parts into the metaverse.
The technology has a number of uses, from creating entire metaverse stores to helping game engines like Unity populate their assets for third parties to use in their own experiences.
Jonathan Clark, Hexa’s CTO, gave a little insight into this process. He explained:
Taking a library of products, converting it to 3D, inspecting it, and deploying it is a daunting task. But we’ve eliminated pain points with a fast and scalable solution to a very specific problem that everyone who sells anything in the metaverse will encounter.
The differentiating factor
Hexa is just another player in the vast market for 3D modeling for virtual spaces, a market that includes Vntana, which has worked in partnership with Meta, Sketchfab, and Epic’s Realityscan. However, the company wants to differentiate itself from the rest in three key aspects: ease of use, quality of 3D conversions, and support.
The first point has to do with how these 3D models can be produced directly from existing catalogues, which supposedly provides an advantage over other companies that have to build products from scratch. Regarding the second point, Clark endorsed the fidelity of the models produced, stating:
Hexa can align the 3D asset with the source images and therefore ensure that the asset is compliant at the pixel and voxel level.
As for the latter aspect, Hexa allows customers to verify models and offer feedback to engineers, helping to prepare these items for use.
What do you think of Hexa and its latest round of funding? Tell us in the comments section below.
image credits: Shutterstock, Pixabay, Wiki Commons
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