Sony Group is preparing to launch a bitcoin and cryptocurrency exchange in Japan after acquiring Amber Group’s local subsidiary, Amber Japan. The revamped exchange will be called S.BLOX and will aim to boost Sony’s presence in the bitcoin and cryptocurrency space.
<blockquote class="twitter-tweet”>
BREAKING: Sony to launch $103 billion company twitter.com/hashtag/bitcoin?src=hash&ref_src=twsrc%5Etfw”>#bitcoin and cryptocurrency exchange. pic.twitter.com/wUAE1l8eq5
– bitcoin Magazine (@BitcoinMagazine) twitter.com/BitcoinMagazine/status/1807720381597241418?ref_src=twsrc%5Etfw”>July 1, 2024
Sony acquired Amber Japan in 2023 through its Quetta Web subsidiary. Amber Japan was originally known as DeCurret before Singapore-based Amber Group took over the Japanese exchange in 2022.
Sony has rebranded its acquired exchange as S.BLOX and Plans to upgrade Its user interface and mobile app have been significantly improved. The exact release date has not yet been announced.
The move reflects Sony's growing push toward bitcoin and cryptocurrencies. By leveraging the Amber Japan exchange platform, Sony can leverage its brand recognition and global reach to drive adoption of its future bitcoin and cryptocurrency offerings.
Japan has become a leading bitcoin market thanks to proactive regulation and high consumer awareness. This makes it an ideal place for Sony to introduce its services and expand them.
The adoption of bitcoin and cryptocurrencies by large corporations like Sony is a sign of widespread momentum. Sony's previous acquisitions of companies such as CBS Records and Columbia Pictures transformed it from an electronics firm into a global media giant. Its latest acquisition could trigger a similar evolution for bitcoin.
<script async src="https://platform.twitter.com/widgets.js” charset=”utf-8″>
