I love this space. But, as with any large group of individuals, there are some things I’ve been discussing that continue to be ignored by much of the space. When it comes to participating in highly competitive arenas, it is those participants who see opportunities where the waters are undisturbed who will find success. Especially when other participants choose to discard these strategies.
What we will discuss here are two very basic topics:
- SEO and digital marketing
- Use of hedging strategies.
bitcoin Miner SEO and digital content marketing
That’s ⅔ of the world’s population using the Internet. What is his Primary use for the Internet? Finding information. How do we find that information today?
We turn to search engines. Which search engine in particular? Google.
Google represents a whopping 78% of all Online search traffic. When was the last time you searched for “bitcoin mining” or “hashrate”? — Do your Googles.
The results are abysmal. Frankly embarrassing. Who are the main “sources” we get through Google for these searches?
- Investopedia (okay I guess)
- Toptal (never heard of them)
- Bankrate (never heard of them)
- bitcoin(dot)com (wannabe cryptocurrency exchange and former BCH shill – not a good source)
- Cointelegraph (bleh)
- Blockchain(dot)com (vomit)
- Binance Academy (disgusting)
- Forbes (uninformed)
- Hashrate(dot)no (close, but it’s “crypto” mining, so it swings and fails)
- CoinDesk (bleh)
Not a single bitcoin miner. Not one. Not on page 1 or page 2, and that’s already 100% deeper than most people are willing to Google. We didn’t even find any bitcoin mining organization or institution that claims to be an advocate for the industry! When we Google “oil production” or “oil and gas production,” we get a mix of various institutions that monitor the industry, as well as the corporations themselves, such as Aramco. But when it comes to bitcoin mining, we don’t offer any direction to the average Internet user, whether the CEO of a prospective company or the staffer of a congressman. No wonder no one is informed or wants to be informed! We are not helping each other at all.
btc Miner Brand Awareness
This poses a massive failure for the industry as a whole. If almost 2/3 of the world’s population uses the Internet and 78% of search traffic is through Google Search and our results are do not direct searchers to bitcoin miners or trusted institutions. Are FLAW. bitcoin miners need position ourselves as the leading educators and resources for: what is bitcoin mining? how does it work? What is the hardware used (ASIC)? How does the subsidy distribution work? What is SHA-256? etc.
By positioning themselves as the primary source of information for understanding, bitcoin miners can establish brand awareness through the information seeking stage of the bitcoin/bitcoin mining rabbit hole. Which is the most important and influential moment in any potential bitcoiner’s journey.
Most importantly, it allows potential clients of a bitcoin miner’s services to understand and weigh the potential benefits of integrating bitcoin mining into their current operations.
Secondly, it allows each bitcoin miner (if they wish) to provide their own individual arguments about the value of bitcoin mining, current market events, and the services provided. Which is essentially… sales. Congratulations to those of you who identified this as efficient.
Many bitcoin miners, both individual and cooperative, participate in activities on social media platforms like Twitter (it’s not “X”, I will never call it “ex”, which is such a stupid name for a social platform), but they are not . driving activity towards their own websites. It’s a lot of strutting, which is necessary; I get it, but you should head over to their websites, where their sites act as trophy cases. Using a Twitter account as a trophy case simply causes your awards to be buried under the algorithm. And much less on other social networks such as LinkedIn, Instagram, Snapchat or TikTok. There are metaphorical LOTS of reasons why bitcoin miners want attention directed (through links, shared posts, etc.) to their websites. And here they are 10 times so many reasons why our miners should brag about “here until the Underverse arrives”, – gold star if you have that reference.
There is a whole ecosystem that is content marketing, SEO and Google Analytics. What’s more: these strategies require time. It’s time for algorithms to identify all the important metrics for SEO or digital advertising campaigns, to identify things like: what works (keywords), what doesn’t work (negative keywords), and which demographics are searching for our keywords the most. . . It’s time to refine strategies and approaches to avoid paying the outrageous prices that Google suggests from the jump. And it’s time to identify what works and what doesn’t. Which means the longer bitcoin miners ignore this vector, the more opportunities they give their competitors to establish dominance and take away their lunch.
Then there is the issue of our miners’ websites. They’re not exactly the prettiest girls at the dance, if you know what I mean. Many are sufficient to get the job done and some even provide a good amount of relevant information. But that’s all, they are enough. But when it comes to all things bitcoin, enough is not enough. We are obliged to seek excellence in all things. Each individual and each bitcoin company is a representative of this industry, of the community participants and of the asset itself.
All humans are programmed to judge the value of an entity (whether an individual, a team, or a company) by the way they present themselves. If our goal is to hold our world to a higher standard under bitcoin (heck, who am I kidding? A higher standard set), then we need to hold ourselves to higher standards as well. Miners can accomplish a lot by sprucing up their websites a little, adjusting the fire with how they use social media, and using the content on their websites to maximize search engine traffic. It seems like a lot, and it is, but it’s not necessarily an expensive lash. It simply requires people who have taken the time to begin to understand how these games are played and then allow them to refine their approach.
Not taking the time to attract as much attention online as possible will cripple each and every bitcoin miner in the long run. Will your most likely competitors take advantage of this opportunity? Your current partners. More specifically, the partners that are energy producers today, such as Exxon, Chevron, Shell, etc., these actors already have the energy generation. Once these parties determine that they can mine without a third party and can bring in their own in-house technicians, current miners will begin to lose market share or be acquired. Losing market share is losing power and losing income. Two things that current miners cannot afford to lose.
It’s not enough anymore. Excellence is required.
This is a guest post by Mike Hobart. The opinions expressed are entirely their own and do not necessarily reflect those of btc Inc or bitcoin Magazine.
