Beck and Bulow, a nationally acclaimed meat and seafood company based in Santa Fe, New Mexico, announced its decision to accept bitcoin as payment online and in stores, as well as including it in its employee 401k program. The company has also committed to holding bitcoin and the revenue generated in bitcoin in its reserves indefinitely.
Founded from humble beginnings, working at farmers markets and selling meat door to door, Beck & Bulow has grown to play a much larger role in the meat supply chain in New Mexico. The company now serves more than 1,000 restaurants and retailers across the United States, including luxury hotels and high-end markets, and has recently begun exporting bison to Mexico.
The decision to adopt bitcoin aligned with Beck & Bulow's philosophy of financial sovereignty and food sovereignty, the company said in a press release sent to bitcoin Magazine. Beck & Bulow believes that “Just as each cut of meat tells a story of quality and craftsmanship, each bitcoin block verifies a step toward a more decentralized and liberated future.”
The company will also keep all bitcoin payments as savings and has committed to converting 20% of its assets to btc to hold in its treasury reserves.
By extending the use of bitcoin to their employee 401k program, Beck & Bulow says they want to invest in the financial future of their team members and foster a culture of empowerment and forward-thinking.
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Beck & Bulow's adoption of bitcoin follows a growing trend of companies, both large and small, following the lead of companies like MicroStrategy in adopting the bitcoin standard. Booking in bitcoin has become increasingly popular among small businesses, not only for its potential financial benefits but also for the marketing opportunities it presents.
As more businesses adopt bitcoin as a means of payment and store of value, bitcoin continues to gain widespread acceptance. Beck & Bulow's decision to adopt bitcoin demonstrates the growing intersection between traditional industries and bitcoin.
