Many Procreate users can breathe a sigh of relief now that the popular iPad illustration app has taken a definitive stance against generative ai. “We are not going to introduce any generative ai into our products,” Procreate’s CEO said. x.com/Procreate/status/1825311104584802470″>James Cuda said in a video posted on x“I don’t like what’s happening to the industry and I don’t like what it’s doing to artists.”
“Generative ai is stripping things of their humanity. This technology, built on a foundation of theft, is leading us toward a sterile future,” Procreate said in a statement. ai“>The new ai section of your website“We think machine learning is an exciting technology with a lot of merit, but the path that generative ai is taking is not the right one for us.”
By comparison, Procreate has a great following. The company has stuck to a one-time purchase model for $12.99 rather than moving to an ongoing subscription like Adobe and Clip Studio Paint did, and has expanded to offer products for animation and (eventually) desktop users. Making such a firm promise not to introduce generative ai is likely just icing on the cake for creatives who feel that alternative options are dwindling.
Cuda said: “We don’t know exactly where this story will go or how it will end, but we believe we are on the right path to supporting human creativity.”
