Jony Ive and his design firm LoveFrom designed the emblem for the coronation of King Carlos III, according to a new page on the Royal Family website. The emblem will be used during the festivities surrounding the king’s coronation in May and on official coronation merchandise.
“It is a great honor to be able to contribute to this remarkable national occasion, and our team is very proud of this work,” Ive said in a statement about the emblem. “The design was inspired by King Charles’ love for the planet, nature and his deep concern for the natural world.
“The emblem speaks of the happy optimism of spring and celebrates the beginning of this new era of Carolina for the United Kingdom. The gentle modesty of these natural shapes combine to define an emblem that acknowledges both the joy and profound importance of this occasion.”
The coronation emblem isn’t actually Ive and LoveFrom’s first work for King Charles. The design firm also made the Terra Carta Seal, which recognizes the sustainability efforts of private companies, in alliance with the then Prince of Wales in 2021.