amazon has reached new deals that will give people the option to shop without having to leave TikTok or Pinterest, according to The informationUsers will be able to purchase items from amazon ads that appear in pop-ups on both platforms. Normally, clicking on an ad would take a shopper to the amazon interface, but this offering will allow them to checkout from TikTok or Pinterest using the payment method and shipping address saved in their amazon account.
The information The company claims to have seen screenshots of the ads, which show more information than usual, including the prices of items, their estimated shipping times, and whether they're eligible for Prime shipping. Note that users will first have to link their social media accounts to their amazon profiles before they can seamlessly purchase from their apps. “In-app purchases with amazon are available for select products advertised on TikTok and sold by amazon or by independent sellers in the amazon store,” a company spokesperson confirmed to the publication.
amazon’s new deals reportedly expand on its previous agreements with Meta and Snap under an initiative internally called Project Handshake. Similar to these newer deals, those previous agreements allowed Snapchat and instagram users to purchase items from within their apps. The information However, it’s not entirely clear why TikTok has signed the deal when it has been trying to grow its own shopping platform. TikTok brought livestream shopping to North America in 2022 and added more relevant features, such as a dedicated shop tab and livestream shop buttons, last year. Aside from the fact that shopping on amazon could undermine sales on its own platform, TikTok could also end up being banned in the US unless ByteDance, its China-based parent company, agrees to sell it.
This article contains affiliate links, if you click on the link and make a purchase we may earn a commission.
