To get a roundup of TechCrunch’s biggest and biggest stories delivered to your inbox every day at 3pm PST, subscribe here.
Bonjour, crunchy friends!
It was a bit of a tense morning at TechCrunch headquarters this morning: news broke that the company that owns TechCrunch, Yahoo, announced that it will lay off 20% of its staff, as amanda informed. It seems the layoffs are mostly due to the ad-tech side of the business, so hopefully the TechCrunch team’s jobs are safe, but these are the tech layoffs that hit very close to home, with 1,600 co-workers. shuffling towards new pastures. May you all find new employment opportunities soon, colleagues!
Our Black History Month featured read today is bell hooks’ Longing: Race, Gender, and Cultural Politics, a collection of his early pieces of cultural criticism from the 1980s. It is an amazing collection of essays on the oppressive structures of domination. It’s also very depressing to realize how much of this is still relevant today, 30 or 40 years after the essays were first written.
TechCrunch Top 3
- Safe and sound: DoorDash introduced some new safety features for its drivers including reduced notifications and a way to let customers know the driver is in the middle of a trip. Ivan has more.
- See what’s in open beta: Atlassian’s Jira Product Discovery, a tool to help engineering and business teams prioritize and collaborate on new product ideas, is expected to be open to a general audience in the next three months. Frederick writes
- Flying high: The wine explains the features of the new DJI Mini 2 SE ultra-portable drone and why you are confused about the name of this particular product.
Startups and VCs
Over 90% of cybercrime activity that leads to financial fraud or identity theft begins with the phishing of an email, commonly known as phishing and spoofing. carry reports. Sendmarc just raised $7 million in Series A funding to offer email protection to individuals and businesses against such attacks and email spoofing in general.
Remember the article we published on how a feature doesn’t make a business? Twitter said the basic API level will cost $100 per month, dashing the hopes of hobbyist Twitter bots and a bunch of small business use cases. Ivan reports.
Today was a big day for news on the site, so instead of the usual five, we’ve got seven stories for you, ranging from fintech to NFTs to meat and mushrooms (or meaty mushrooms).
4 Video Content Tips For Growth Marketing Your Startup Business
Image Credits: ronstik (Opens in a new window) / Fake Images
If your marketing plan doesn’t include TikTok, YouTube Shorts, or Instagram Reels, well, can you really call it a marketing plan?
Video content is vital to driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber, and Chime) shares four tactics to get you started:
- Take advantage of the creator markets
- Produce short form videos
- Build lasting relationships with creators
- Cross-pollinate your videos
“If you enter 2023 without a video content plan for your startup, you will miss out on an important resource for building brand awareness and reaching more consumers,” Martinez writes.
Three more from the TC+ team:
TechCrunch+ is our membership program that helps start-up founders and teams get ahead of the rest. You can sign up here. Use code “DC” to get 15% off an annual subscription!
big tech inc
Well, as you read in our introduction, we are reeling from Yahoo’s announcement that they are laying off 20% of the staff. amanda has more on that. But that wasn’t the only bad news to hit the tech scene today: Frederick reports that Microsoft-owned GitHub is laying off 10% of its workers through the end of its fiscal year and going fully remote. Meanwhile, Pablo writes that devops giant GitLab is reducing its employee base by 7%.
And we have four more for you:
