Epic says Apple has once again rejected its proposal for a third-party app store, x.com/epicnewsroom/status/1809179985682325649″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:according to a series of posts on x;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>According to a series of publications in xThe company says Apple rejected the latest proposal for the design and position of the “install” button in the App Store, claiming it looks too similar to Apple’s “Get” button. Apple also allegedly said Epic’s “in-app purchases” label is too similar to its own label, used for the same reason.
The creator of Fortnite suggests this is just another salvo in the long-running feud between the two companies. Epic says it’s using the same “install” and “in-app purchases” naming conventions found “in popular app stores across multiple platforms.” As for the design language, the company claims it’s “following standard conventions for buttons in iOS apps” and that they’re “just trying to build a store that mobile users can easily understand.”
<div class="twitter-tweet-wrapper” data-embed-anchor=”287d7f19-62bc-5e16-b8d5-06e7cd8a6f29″><blockquote placeholder="" data-theme="light" class="twitter-tweet”>
1/3 Apple has rejected our Epic Games Store notarization submission twice, claiming that the design and position of Epic's “Install” button is too similar to Apple's “Get” button and that our “In-App Purchases” label is too similar to the App Store's “In-App Purchases” label.
— Epic Games Newsroom (@EpicNewsroom) twitter.com/EpicNewsroom/status/1809179985682325649?ref_src=twsrc%5Etfw” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:July 5, 2024;elm:context_link;itc:0;sec:content-canvas” class=”link “>July 5, 2024
Epic has called the rejection “arbitrary, obstructive and in violation of the Digital Markets Act.” To that end, it has shared its concerns with the European Commission, which is tasked with tracking potential violations of the Digital Markets Act (DMA). The company still says it is ready to launch both the Epic Games Store and the Fortnite on iOS in the EU in “the coming months” as long as Apple does not put up “any more obstacles.”
These are just the latest news in a rivalry that goes back years. The two companies have been at each other's throats ever since Epic started using its own in-app payment option on the iOS version of Fortnitekeeping Apple away from its 30 percent cut.
This led to a lengthy legal battle in the US over Apple's walled garden approach to its app store. Epic sued Apple and Apple banned Epic. A judge issued a permanent injunction as a way to allow developers to bypass Apple's 30 percent cut of sales. This satisfied no one. Apple was unhappy, for obvious reasons, and Epic challenged the language of the injunction, which did not single out Apple as a monopolist. Both companies appealed, eventually reaching the Supreme Court. The court decided not to hear the case. The judges He must have had other things to do..
While the two companies continued to feud in the US, the EU passed the aforementioned DMA, forcing Apple to allow third-party stores on iOS devices in Europe. Epic has since tried to launch its store, but has met with resistance from Apple.
This article contains affiliate links, if you click on the link and make a purchase we may earn a commission.
<script async src="//platform.twitter.com/widgets.js” charset=”utf-8″>
