(Reuters) –facebook parent company Meta Platforms (NASDAQ ) has discussed integrating its generative ai model into Apple's (NASDAQ ) recently announced ai system for iPhones, the Wall Street Journal reported on Sunday.
The move comes as Apple plans to add technology from other ai companies to its devices amid reports that it was discussing a possible partnership with Google, its long-time search partner Alphabet (NASDAQ:
The iPhone maker is also expected to explore partnerships with other ai companies in different regions such as China, where Microsoft-backed chatbot OpenAI ChatGPT is banned.
ai startup Anthropic has been in talks with Apple to bring its generative ai to Apple Intelligence, the Journal reported, citing people familiar with the matter.
Apple, Meta and Anthropic did not immediately respond to requests for comment outside of business hours.
The talks have not concluded and could fail, the Journal reported, adding that deals with Apple would help artificial intelligence companies gain broader distribution of their products.
The size of the potential financial windfall is unclear, but the conversations involved ai companies selling premium subscriptions to their services through Apple Intelligence, according to the report.
ai search startup Perplexity has also been in talks with Apple to bring its generative ai technology to Apple Intelligence, a source familiar with the matter told Reuters.
Apple announced its long-awaited artificial intelligence strategy this month, saying it would integrate new Apple Intelligence technology into its suite of apps, including Siri, and bring ChatGPT to its devices.
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