As Los Angeles faced Cincinnati for the NFL championship trophy, big-name celebrities like Matt Damon and LeBron James greeted viewers and tried to convince everyone to join the fray. movement and invest in cryptocurrencies. At the time, Bitcoin was valued at over $42,197.52, but even after a rally in recent weeks, its price has dropped to $23,013.87.
FTX aired a Super Bowl commercial stars Larry David going through different eras of human ingenuity, comically remaining skeptical of wheels, toilets, light bulbs, and, well, a cryptocurrency trading app. Now the company is in bankruptcy proceedings and its former CEO is facing federal fraud charges, so the now-defunct Sam Bankman-Fried exchange won’t use the 60-second ad slot he had reserved.
Now, just because Fox Sports hasn’t sold any cryptocurrency ads this year doesn’t mean you won’t see any if you’re watching. You can buy ads locally for much less than the $7 million national 30-second ads cost, because the edge knows by experience.
