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x.com/doodles” target=”_blank”>scrawl has announced plans to migrate its avatar customization platform 'Stoodio' from the Flow blockchain to ethereum's layer 2 scaling network, Base.
Stoodio will transition to Base, while Doodles' original PFP collection will remain on ethereum. The transition is scheduled for mid-July and aims to take advantage of Base's faster and more profitable transactions compared to the ethereum mainnet.
To mark the migration, Doodles will offer an open edition Base nft mint through Zora, unlocking exclusive content within Stoodio after the migration.
A strategic shift for widespread adoption
Julián Holguín, CEO of Doodles, clarified that the decision was driven by the project's strategy for broader adoption and user participation. “Flow were incredible partners for us. They've built some of the things that this space as a whole should be most proud of. “I think at the end of the day it came down to a lot of our existing community being elsewhere,” Holguín said.
Jesse Pollak, creator of Base, also expressed enthusiasm for the migration and emphasized that Doodles is “a major contributor to creative chain culture” and shares the same vision with Base in terms of building a global economy that serves both artists and creators. “The Doodles community they've created is a testament to the power of reaching your fans directly, and we're so excited to have Doodles built on Base,” Pollak added.
Austin Hurwitz, director of strategy and business development at Doodles, also added: “We believe the next wave of cryptocurrency adoption will be driven by products that are not only easy to use, but also entertaining and valuable. By joining forces with Coinbase and Base, we are taking an important step towards realizing this vision.”
This migration aligns with the upcoming Doodles animated short film directed by Scott Martin, founder of Doodles. The film, “Dullsville and the Doodleverse,” will be released in September and will feature music by Pharrell Williams with contributions from musicians Lil Wayne and Coi Leray.
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