Increasingly, we are seeing the effects of the fashion industry’s growing relationship with the NFT space. In the past, you would simply buy a fashion piece, but now you can also get a digital asset. The latest fashion house to jump on the trend is the athleisure brand. hello yogawhat’s wrong with it announced that buyers of last year’s Aspen Collection can claim a free ‘Digital Twin’ NFT.
🚨 Set your reminders 🚨 We are going live on February 1st at 3pm PST / 6pm EST to talk about @aloyogaOfficial launch of your Aspen Collection digital certificates ❄️ Bringing on @AngelicVendette Marketing Director of Alo & @KeithGrossman company president in @moonpay. 🔗Link below 👇 pic.twitter.com/rFsZZcCRUy
— Digital Twin Studios (@digitalxtwin) January 27, 2023
Get your NFTs
Ever since the Aspen collection first debuted at New York Fashion Week, it’s been a huge hit. All 17 pieces in the collection sold out in a month and those lucky enough to get their hands on them are in luck.
Throughout the month of February, shoppers who are part of the brand’s loyalty program will receive emails with links to claim NFTs. These NFTs will include 3D renderings of the parts they purchased, as well as real life perks. These benefits include free sessions at the Alo Wellness Club, access to fashion events organized by the brand, and priority access to future collections.
“This is all exclusive, invite-only for our community,” says Angelic Vendette, CMO of Alo Yoga, who notes, “We’re not using [NFT] language. We are using a ‘digital certificate of authenticity’ so that it feels natural in our community.”
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has been featured on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
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