Louis Vuitton, the legendary fashion brand, has once again redefined luxury by introducing a unique digital (physical and digital) fashion item: the Via Tile Trunk. Designed by renowned artistic director Nicolas Ghesquière, this exclusive trunk is a symbol of the brand's continuous innovation in combining digital with luxury.
Two hundred select 'Treasure Trunk' nft owners exclusively reserve the privilege of owning this fashion masterpiece. You can purchase this coveted item for €6,000 through the official Louis Vuitton website, also making it a rare collector's item in the world of luxury fashion.
TL;DR:
- Louis Vuitton presents the limited edition Via Tile Trunk, combining physical and digital luxury.
- Only 200 'Treasure Trunk' nft owners have the exclusive opportunity to purchase this unique item.
- The trunk features LV's iconic Damier pattern, designed by Nicolas Ghesquière.
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Louis Vuitton nft trunk: design that combines tradition and technology
The Via Tile Trunk, in both its digital and physical form, adorns Louis Vuitton's iconic white and gold Damier pattern. This checkerboard motif, a staple of LV's design heritage, is reinvented on this trunk. This is a testament to the brand's digital craftsmanship. LV describes the digital version of the trunk as an “ode to Damier's historical motif.” The digital asset comes to life pixel by pixel.
First revealed during LV's Spring/Summer runway show on the Champs-Elysées in Paris, the trunk represents a mix of exclusivity and gamification. Although it made its debut in September 2023, enthusiasts will have to wait until March 2024 to get their hands on the physical version.
Nicolas Ghesquière's debut on Web3
This project marks an important milestone as it is the first time that Ghesquière ventures into twitter.com/LouisVuitton/status/1729062505408827740″ data-wpel-link=”external” target=”_blank” rel=”nofollow external noopener noreferrer”>LV's unique efforts at Web3. With this trunk, Louis Vuitton continues to be a pioneer in fusing haute couture. They use cutting-edge technology and offer their demanding clientele an incomparable combination of style and innovation.
In short, the Louis Vuitton Via Tile Trunk is not just a fashion accessory; is a statement of the brand's commitment to leading the way in the digital luxury landscape, offering an exclusive digital experience to a select few.
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