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Entertainment brand Web3 Imaginary Ones, in collaboration with fashion brand HUGO, has introduced a new customizable denim jacket integrated with web3 functions.
According to a press release shared with crypto.news, the special edition item, part of HUGO's new denim-focused line, HUGO BLUE, aligns with the brand's strategy of engaging with audiences from Generation Z to across games and Metaverse platforms.
Details of the jacket were initially shared with the Imaginary Ones community on Discord and x on March 12.
Starting March 14, community members were able to pre-order the physical jacket using Tether's USDT. All jackets were reserved within an hour of launch.
The jacket includes a DIY customization kit with five exclusive HUGO and Imaginary Ones patches. An NFC tag beneath the HUGO floral patch provides access to a WebAR-based experience, allowing fans to personalize their digital wearable devices and share them on social platforms without the need for a dedicated app.
Users can redeem the digital wearable device for a unique Roblox skin. This can only be claimed through a secret bubble room within the game, where users will also receive a matching helmet.
After customizing their web3 jacket and redeeming their Roblox skin, holders will receive $350 in Imaginary Ones' native token, BUBBLE Coin.
Additionally, nft holders in the Imaginary Ones community will also receive a bonus of between 10% and 30% more BUBBLE Coin for each nft they own.
“These elements allow us to surprise and engage our users in new and creative ways and open new avenues of interaction and personalization. We are always looking for progressive brands eager to challenge the status quo alongside us. By collaborating with these like-minded partners, we can create distinctive and memorable experiences that stand out in this space,” Imaginary Ones CEO Clement Chia told crypto.news.
Meanwhile, Imaginary Ones has continued to establish its presence in the web3 gaming community, having released two web3 games, Bubble Rider and Bubble Rangers, in 2023 with in-game nfts. The latter, in particular, has been very well received by the gaming community, having achieved more than 2 million downloads.
The latest development also comes on the heels of Imaginary Ones' collaboration with Web3 venture capital firm Animoca Brands. The nft project plans to leverage Animoca's expertise and resources to strengthen its tokenomics. The venture capital firm will also help Imaginary Ones with its commercialization strategy.
