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Boxing legend Mike Tyson has partnered with blockchain project for boxers Ready To Fight.
According to a press release, the strategic alliance comes as Ready To Fight (RTF) prepares to list its own RTF token on four cryptocurrency exchanges. Tyson has joined the platform as a brand ambassador to “revolutionize the boxing ecosystem.”
“In a significant endorsement of RTF's mission to revolutionize the sport, boxing legend Mike Tyson has joined the platform as a brand ambassador. “Tyson’s legendary status and global appeal are expected to significantly expand RTF’s reach, captivating and inspiring an international audience of boxing enthusiasts.”
Team ready to fight
The RTF project is led by heavyweight champion Oleksandr Usyk and a team of advisors and ambassadors dedicated to shaping the future of boxing. The project bills itself as a blockchain-based social network that connects fighters of all levels with key industry stakeholders.
RTF is not Mike Tyson's first initiative in the field of blockchain. In August 2021, the famous boxer nft-collection-by-cory-van-lew” target=”_blank” rel=””>Lodge a collection of non-fungible tokens (nft) for sale on the OpenSea marketplace. Emerging digital artist Corey Van Lew created the limited edition nft token in collaboration with Tyson.
Later in April 2022, the former heavyweight champion listed his Mystery Box nft collection via the Binance nft marketplace. By participating in the sale, fans of the boxer could unlock ownership of signed Tyson merchandise, including gloves, shorts, jerseys, warm-up gear and other autographed items.
