The STEPN project team announced a strategic partnership with sportswear manufacturer Adidas.
Adidas and blockchain Stepn have announced a new nft collaboration that they say aims to revolutionize motion-to-earn applications and ensure global implementation of the Find Satoshi Lab (FSL) ecosystem. As part of the partnership, the team will release a collection of 1,000 unique STEPN x Adidas Genesis non-fungible tokens (nfts).
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The nft collection will reportedly launch on April 17 on the MOOAR marketplace. In comments to nft-sneakers/?sh=3a38c7417403″ target=”_blank” rel=””>ForbesShiti Manghani, CEO of STEPN, said the integration will extend to both brands' apps, including “a product-level collaboration to motivate and incentivize people to run.”
“The collaboration underlines how powerful it is when you can move and earn money in both the virtual and real world simultaneously.”
Shiti Manghani, Executive Director of STEPN
The project's naive token, GMT, reacted with moderate growth to the news of a partnership with Adidas. At the time of writing, it was trading at nearly $0.26 with gains, according to CoinMarketCap. However, despite the latest rally, the token is up 93% from its all-time high in April 2022, when GMT hit a price of $4.11.
Previously, the STEPN team announced the airdrop of FSL points. The number of points will be distributed based on the useful life of the Genesis digital sneakers. There will be three levels: those who have had shoes for more than 24 months will receive the most points, the second level, 12 to 24 months, and the third, 6 to 12 months.
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