Google Search Now Shows Wallet Balances for Ethereum Naming Services (ENS) Domains

Google has expanded its native support for ethereum wallet balances to include ethereum Name Service (ENS) domains.

This development was revealed by former ENS core team member Brantly Millegan via a post on X.

Google extends functionality to ENS domains

The ethereum Naming Service, commonly known as ENS, provides human-readable domains such as example.eth, which can be linked to ethereum wallets. This simplifies the process of sending and receiving funds for cryptocurrency holders by replacing complex wallet addresses with easy-to-remember domain names.

Shit, Google has integrated ENS into its search pic.twitter.com/xZt00EdJoq

– brantly.eth (@BrantlyMillegan) March 21, 2024

Initially introduced in May 2023, Google's native support for ethereum wallet balances allowed users to search for specific public addresses and see the associated wallet balance directly in the search results. Taking advantage of this functionality, Google has now extended it to ENS domains.

With this new feature, users can search for an ENS domain like Vitalik.eth, and Google will provide the associated blockchain address and current wallet balance coming from Etherscan. The displayed balance reflects the state of the wallet at the time of the last external transaction.

However, despite this expansion, some users have reported inconsistencies in their experience with this service. Observations about X indicate that the feature may not appear consistently in search results. Millegan pointed Please note that the functionality works more reliably when using private browsing mode or when signing out of Google services.

Advances in Google crypto integration

Google's foray into crypto and blockchain technology has been steadily gaining momentum. The tech giant previously marked the celebration of ethereum Merge in 2022 with animated pandas dancing in sync.

In addition to incorporating ethereum wallet balances and ENS data into search results, Google has made significant progress in incorporating cryptocurrency-related content within its platform.

Last year, the company revised its crypto advertising policy to include “crypto currency Trusts,” which allow investors to access shares of trusts that hold digital assets. As a result, products like bitcoin ETFs from prominent asset managers like BlackRock now appear in search results for relevant queries.

The recent integration is just one of many milestones reached by the project in recent months. ENS recently transitioned to a fully decentralized model and secured partnerships with major players such as GoDaddy, a leading domain registrar.

Jeff Lau, ENS developer, formerly emphasized the importance of humanizing web3 by providing intuitive solutions to address complex functionalities within blockchain networks.

“We envision ENS as a naming system for naming cryptographic addresses,” Lau said. “But as Web3 users, the meaning of an address is much more; It can be your Farcaster ID, your crypto payment address, a DAO contract, and more.”

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