What is Cardano?
Founded by Charles Hoskinson and managed by the Input Output Hong Kong (IOHK) organization, Cardano is a Layer 1 blockchain that aims to provide a secure and scalable infrastructure for dApps and smart contracts.
Cardano uses a proof-of-stake consensus mechanism called Ouroboros, which aims to be more energy efficient and scalable compared to traditional proof-of-work systems.
The platform is divided into layers, with the settlement layer responsible for handling $ADA, Cardano's native cryptocurrency, and facilitating peer-to-peer transactions.
Why is this important for Cardano?
This partnership seeks to enhance Cardano's asset tokenization capabilities, allowing real-world assets to be represented as digital tokens, and seeks to help facilitate seamless transactions across multiple platforms. NMKR has created over 2.4 million NFTs so far, processed $66 million in transactions, and pioneered the tokenization of real-world assets on the Cardano blockchain.
Nate Acton, Vice President of Global Marketing at EMURGO, said; “By leveraging the capabilities of NMKR’s platform, this campaign aims to accelerate the adoption of Cardano. As this campaign is also designed for Web3 beginners, we streamlined the fragmented onboarding process, paving the way for Web3 accessibility and one-click wallet creation.”
Ken Kodama, CEO of EMURGO, echoed Acton's sentiments and added; “This reflects our strong belief in NMKR's core vision of bringing web3 to the masses by making it simpler for businesses and individuals to create NFTs of various asset types. Together, we look forward to helping them shape the future of asset tokenization using the Cardano blockchain.”
Patrick Tobler, CEO of NMKR, also shared: “This investment is critical and drives our journey to make asset tokenization accessible to everyone. “It drives us forward, allowing us to expand our tools, team and reach, and underlines a shared vision for a future where digital assets are seamlessly integrated into the global economy.”
EMURGO and NKMR have launched a global marketing campaign titled “proof of onboarding,” partnering with blockchain events around the world to issue Cardano NFTs based on attendance, helping attendees get started with Cardano and promoting their use cases .
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