The threads have to help users improve the algorithm that populates the For You feed. It is said to be called Algo Tune because it helps people tune their algorithms. It's quite rare for a social media site, particularly one run by Meta, to allow users to adjust the parameters by which the excellent and powerful algorithm operates, so this feature is definitely worth keeping an eye on.
It works much like Tinder and other dating apps. If you don't like something in your feed, swipe left. If you like a post and want to see more like it, swipe right. That's practically all. The algorithm supposedly adjusts over time based on these responses, adjusting your feed to provide more content you want and less content you don't want. Meta CEO Mark Zuckerberg calls it an “easy way to let us know what you want to see more of in your feed.”
For now, this is just an experiment, so the feature will only be rolled out to a select number of Threads users. The company also hasn't released any specific information about how all the swiping actually influences the algorithm, but that's normal when it comes to these things. The something must remain protected at all costs.
The social media app sure has been busy lately, adding new tools at a rapid pace. Themes finally for all users, after . Meta too, which would allow Threads posts on the Mastodon social media app. The company has also been testing some features that allow users.