- Apple introduces new terms in the App Store under iOS 17.4, allowing sales outside of its official platform.
- Critics label Apple's strategy “malicious compliance” with the EU Digital Markets Act.
- A 27% commission on external sales and a €0.50 fee per installation raise concerns among developers.
In a bold move with iOS 17.4, Apple apparently adopted the European Union's Digital Markets Act (DMA) when overhauling its App Store policies. These changes, apparently designed to empower developers, allow the sale of apps outside the traditional confines of Apple's App Store. Additionally, developers can now adhere to alternative contractual terms within the store. This development represents a significant change to Apple's old App Store model, which has been praised for its security and criticized for its tight control over the app ecosystem.
Apple's 27% cut and €0.50 fee spark controversy
However, Apple's compliance with the DMA has not been without its detractors. Accusations of “malicious compliance” have emerged, suggesting that while the company may be following the letter of the law, it is simultaneously undermining the spirit of the DMA. The core of the controversy is in the new financial conditions imposed by Apple. Despite allowing sales through external channels, Apple will charge a 27% commission on these transactions. Additionally, alternative terms for European developers include an onerous fee of €0.50 per installation per year. This fee structure is particularly daunting for free app developers, raising questions about the viability of these new terms and whether they offer more freedom or present new barriers.
The EU response and the way forward
The European Union has shown great interest in Apple's policy changes. It indicates a willingness to take strong action if these adjustments fail to promote a competitive and fair digital market. Consequently, as the situation develops, anticipation is growing around the EU's next steps. Many observers believe this dispute may end up in court. Additionally, the EU's decision will depend on how well Apple's strategy aligns with the DMA's goals. This crucial determination will greatly affect the future of app distribution in Europe. Meanwhile, the global technology community is watching the debate with great interest. They are aware that the result could set a new standard for operating digital markets in our interconnected world.
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