in a written press release With the help of ChatGPT, Match Group announced a business agreement with ai chatbot maker OpenAI. The new deal includes more than 1,000 enterprise licenses for the dating app giant and home to Tinder, Match, OKCupid, Hinge and others. ai technology will be used to help Match Group employees with work-related tasks, the company says, and will be part of Match's more than $20 million bet on ai by 2024.
While press releases, by their nature, tend to enthusiastically share company news, the statement written by ChatGPT is a bit exaggerated, saying things like ChatGPT promises to “be the companion…employees didn't know it needed.” ”How the CTO “couldn’t contain his enthusiasm” when offering the canned quote, and included a line about ai safety that says: “Our love affair with ai comes with a promise of accountability; Consider it a prenuptial agreement with the tech.” Groan!
He even offered a quote from ChatGPT himself: “I'm delighted that Match Group matched with me. Together, we are not only breaking the ice; “We are melting it down and reshaping the way work is done.” Straw!
Who would have thought we'd miss the human-powered editorial work that went into writing these company missives before?
As for the news itself, Match Group says it will begin using ai technology, and specifically ChatGPT-4, to help with coding, design, analysis, templating, and other daily tasks, including, as you can see, communications. To keep its corporate data protected, only trained and licensed Match Group employees will have access to OpenAI tools, he said.
Before being able to use these tools, Match Group employees will also be required to undergo mandatory training focused on responsible use, the capabilities of the technology, as well as its limitations. Usage will be guided by existing company standards. privacy practices andai-principles”> Principles of ai, also. The company declined to share the cost of the deal or how it will affect the tech giant's bottom line, but Match believes ai tools will make teams more productive.
Match executives recently discussed the company's plans for ai during the company's fourth-quarter earnings, noting that this year the app maker will use ai technology to evolve its existing products and create new ones. The company's letter to shareholders explained how ai could help improve various aspects of the dating app journey. For example, it could help with profile creation, where Match is testing features like an ai-powered photo picker and generative ai to help create bios. The company said ai will also improve its matchmaking and post-match guidance capabilities, in areas such as initiating conversations, nudging, and offering date ideas.
“We expect (ai) to impact all aspects of our applications by improving quality, visibility and profile matching. And even more importantly, create an even more secure environment for our users to connect,” CEO Bernard Kim told investors on the earnings call in late January.
“I believe ai is critical to the future of Match Group and our business. “ai will help us create better user experiences and really improve our products,” Kim said at the time.
The company also suggested that it would use ai to create standalone ai-powered applications that it will begin testing in 2024.
A centralized innovation team will work to integrate ai across Match's application portfolio and incubate new ideas, and some of that work will be led by the Match Hyperconnect acquisition team. (The company acquired Seoul-based Hyperconnect in 2021 for $1.73 billion, its largest acquisition to date. However, the investment has yet to pay off in the form of an innovative new app as big or as popular as Tinder).
When asked if Match would now leverage OpenAI technology in its broader ai initiatives across its portfolio, a Match representative declined to answer.
However, the company had said it was investing between $20 million and $30 million in ai innovation in 2024.
You can contact Sarah Perez at [email protected] and Signal 415.234.3994.
