T-Mobile wants you to see it as more than just a wireless company, so it flatters its customers with its status. The company is launching a new program called Magenta Status, which includes a set of new benefits for subscribers, as well as the benefits already offered by T-Mobile Tuesdays. The company is partnering with Hilton, Hertz and Live Nation to offer discounts, which can be managed through the new T-Mobile Tuesdays app, now called T Life.
Only T-Mobile subscribers will be eligible for Magenta status; Metro by T-Mobile customers are not. New program adds discounts on top of T-Mobile's existing Tuesday promotions, including a $5 ticket to a different movie each month, 25 percent off some Live Nation tickets, discounts on select car rental rates from Hertz and Dollar, and 15 percent off. Hilton hotel brand rooms. Magenta status also earns you Hilton Honors Silver for one year.
T-Mobile is quick to remind us that its existing promotions aren't going anywhere: Netflix, Hulu, and Apple TV Plus are still included in certain plans, and MLB.TV is still available with T-Mobile Tuesdays. The new T Life app will include access to all of the above, as well as your T-Mobile Home Internet subscription if you have one. The Magenta status will be available starting February 13.
T-Mobile has been pushing the strength of its 5G network for the past few years, but that's not the selling point it once was with AT&T and Verizon trying to catch up. Strengthening your benefits program is certainly one way to try to stand out. It's also a step toward a familiar goal: Carriers want to be seen as more than just a “dumb pipe” for your phone data. Charging people more for a service they consider a utility is difficult; Charging more for a premium service is a little easier. Give your clients “VIP status”? Well, they say that flattery will take you everywhere.
