W
Welcome to TechCrunch Exchange, a weekly newsletter of startups and markets. It is inspired by the TechCrunch+ daily column from which it gets its name. Do you want it in your inbox every Saturday? Sign up here.
The adoption of product-based growth is changing the way B2B companies do business and is leading some to reorganize their teams. What if “sales and products” or “sales and growth” made more sense than “sales and marketing”? We are going to explore. — Ana
The New Approach to Product-Driven Sales
Product-led selling is a model where the product, not traditional marketing, helps companies understand who their next big customer might be.
Take a freemium development tools company, for example: Instead of tracking which CTO downloaded their latest white paper, they look for organizations that already have dozens of employees interacting with their product on a daily basis.
